Our Team

Sven Pal, MD, M.Sc.

Strategic Healthcare Consultant | Harvard-trained Clinical Leader, CEO

Sven Pal, MD, M.Sc.

Strategic Healthcare Consultant | Harvard-trained Clinical Leader, CEO

Sven is a highly experienced healthcare consultant and pediatric surgeon with a proven track record of delivering complex, multidisciplinary projects in healthcare quality, system design, innovation, and clinical transformation. Holding a Master of Science in Clinical Service Operations from Harvard Medical School, Dr. Pal combines hands-on clinical expertise with strategic and operational insight to support healthcare institutions, governments, and private investors in achieving lasting impact. Over the past decade, Dr. Pal has led and contributed to a wide range of national and international healthcare projects, demonstrating deep expertise in healthcare quality management, infrastructure planning, EU project development, and digital innovation. His leadership roles and advisory experience span public health, hospital management, medical device compliance, and clinical education—positioning him as a valuable partner for ambitious healthcare transformations.

Antonios Ivan Karalazos

Performance Marketing Strategist | Digital Growth Expert

Antonios Ivan Karalazos

Performance Marketing Strategist | Digital Growth Expert

Antonios is a seasoned performance marketing expert with over 14 years of experience driving digital growth for major regional and international clients. As Performance Marketing Director at KG Media, he has led media planning and execution for over 300 campaigns, managing digital advertising budgets exceeding €20 million across tourism, real estate, healthcare, and retail sectors. Antonios brings deep expertise in SEM, PPC, and digital advertising strategy, with a proven track record of delivering measurable ROI and year-over-year growth. His client portfolio includes leading brands such as Valamar, Podravka, Karcher, Croatian Tourist Board, and Ritchie Bros and many more. Known for his analytical mindset and strategic leadership, he aligns marketing performance with business goals to ensure sustainable results. A co-founder of the CEE Digital Alliance and award-winning campaign strategist, Antonios supports organizations aiming to scale digitally through high-impact, data-driven advertising and cross-channel marketing strategies.

Katja Vincetić

HR Technology & Transformation Consultant

Katja Vincetić

HR Technology & Transformation Consultant

Katja is an experienced HR professional and consultant specializing in HR digital transformation and agile HR design. With a background in psychology and over a decade of hands-on HR experience, she began her career at a global tech company, where she played a key role in building HR operations across Europe and North America. She later focused on modernizing HR functions by designing and implementing digital tools and workflows that improve employee experience and align HR with business strategy. Having worked in both Croatia and the Netherlands, Katja brings a global perspective to her work. Today, as founder of ShapeUp HR, she helps organizations build future-ready, strategic HR departments that are agile, data-driven, and aligned with fast-changing business environments.

Luka Porobija

LLC

Luka Porobija

LLC

Luka is a partner at Porobija & Špoljarić LLC, a Legal500-ranked law firm, where he leads the practice in data protection, cybersecurity, and AI regulation. Personally recognized by Chambers for his expertise, Luka brings over a decade of experience advising on the legal and regulatory dimensions of emerging technologies. He advises cross-border clients on the implementation of complex digital and AI systems, with a strong focus on healthcare, fintech, and other highly regulated sectors. Luka provides strategic legal oversight on projects involving GDPR, AI Act readiness, and MiCA licensing, and has helped enterprise clients develop robust compliance frameworks aligned with both European and international standards. His role in compex projects focuses on legal oversight, regulatory alignment, and developing privacy-resilient governance models for AI-driven systems, with a strong emphasis on health data and privacy-sensitive and ethical AI deployment.

Petar Popović

Senior Brand Strategist & Creative Storyteller

Petar Popović

Senior Brand Strategist & Creative Storyteller

Petar is an accomplished strategic creative with over 24 years of international experience in brand development, storytelling, and design leadership. With a strong foundation in visual identity and narrative thinking, he crafts brand experiences that are emotionally resonant and strategically aligned across industries—from automotive and luxury to FMCG, pharma, and technology. He has collaborated with globally recognized brands such as Vodafone Ferrari, Bugatti Rimac, Maybach, Puma, Pininfarina, and ACG World, leading multidisciplinary teams on projects ranging from brand identity and packaging to UI/UX and experiential design. Notably, he was Head of Brand at Bugatti Rimac, where he helped shape the visual language for innovations like the Rimac Nevera hypercar. Petar’s career spans top creative agencies in London, Johannesburg, and Zagreb, including Superunion, Whitestone, and Parabureau. His global perspective, gained through work across Europe, Africa, the Middle East, and Asia, allows him to deliver culturally informed, design-driven solutions that resonate in diverse markets. Known for his holistic approach to brand building, Petar combines creative direction with strategic insight—collaborating seamlessly with architects, product designers, and visual artists to build brands that endure and inspire.

Neven Habunek

Strategic CAPEX, Portfolio and Project Manager & Sustainability Investment Consultant

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Neven Habunek

Strategic CAPEX, Portfolio and Project Manager & Sustainability Investment Consultant

Neven is a senior-level expert in strategic investment planning and large-scale CAPEX program management, with over nine years of experience advising public and private sector clients on infrastructure development, sustainable finance, and EU-funded investment portfolios. He has led high-impact projects exceeding €100M across energy, environment, and industrial transformation sectors, aligning them with EU Taxonomy, CSRD, and decarbonization goals. Currently Director of Investments at a major fodd porduction comany, Neven previously served as PwC’s EU Services and Sustainable Finance Leader for Southeast Europe, where he helped position the firm as a regional authority in ESG-compliant infrastructure and innovation procurement. His work includes project governance design, funding strategy, procurement reform, and institutional capacity building. Neven offers clients deep expertise in navigating complex regulatory environments, optimizing capital investment pipelines, and unlocking co-financing through innovative public-private mechanisms. He brings both policy-level insight and executional leadership to institutions seeking resilient, future-ready infrastructure and funding solutions.

Nikola Šimunić

Lead Architect

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Nikola Šimunić

Lead Architect

Nikola is a Zagreb-based architect and lead architect at Gradit Zagreb.

Ana Bajsić Mavrin

Sustainable development expert

Ana Bajsić Mavrin

Sustainable development expert

Sven Pal, MD, M.Sc.

Strategic Healthcare Consultant | Harvard-trained Clinical Leader, CEO

Sven Pal, MD, M.Sc.

Strategic Healthcare Consultant | Harvard-trained Clinical Leader, CEO

Dr. Rickinder Sethi

M.Sc., MD, FRCPC – Harvard-Trained Consultant in Mental Health Innovation & Clinical Operations

Dr. Rickinder Sethi

M.Sc., MD, FRCPC – Harvard-Trained Consultant in Mental Health Innovation & Clinical Operations

Dr. Sethi is a founder of GMH Solutions. As a medical psychiatrist at the University Health Network (UHN) in Toronto and a Lecturer at the University of Toronto, Dr. Sethi leads with a commitment to advancing innovative mental health treatments. Currently serving as the Medical Lead of the Electroconvulsive Therapy (ECT) program at UHN, Dr. Sethi brings a unique expertise in neurostimulation, including ECT and rTMS, and psychedelic-assisted therapies. His academic journey began in the Department of Psychiatry at Western University, followed by a specialized fellowship in Psycho-Oncology and end-of-life care at Princess Margaret Cancer Centre in Toronto. Driven by a passion for interdisciplinary collaboration and value-based care, he earned a Master of Science in Clinical Service Operations from Harvard University. Dr. Sethi’s clinical and academic pursuits are centered on pioneering treatments for refractory mood disorders exploring cutting-edge therapies like ketamine and psilocybin. Through his work, he is committed to reshaping the landscape of mental health care to be both compassionate and transformative for those with complex mental health needs.

Antonios Ivan Karalazos

Performance Marketing Strategist | Digital Growth Expert

Antonios Ivan Karalazos

Performance Marketing Strategist | Digital Growth Expert

Luka Porobija

LLC - Legal Advisor

Luka Porobija

LLC - Legal Advisor

Petar Popović

Senior Brand Strategist & Creative Storyteller

Petar Popović

Senior Brand Strategist & Creative Storyteller

Neven Habunek

Strategic CAPEX, Portfolio and Project Manager & Sustainability Investment Consultant

Neven Habunek

Strategic CAPEX, Portfolio and Project Manager & Sustainability Investment Consultant

Nikola Šimunić

Lead Architect

Nikola Šimunić

Lead Architect

Nikola is a Zagreb-based architect and lead architect at Gradit Zagreb.

Katja Vincetić

HR Technology & Transformation Consultant

Katja Vincetić

HR Technology & Transformation Consultant

Ana Bajsić Mavrin

Sustainable development expert

Ana Bajsić Mavrin

Sustainable development expert

Vanja Vejzagić

Expert in Accounting, Finance, and Sustainable Business Strategy

Vanja Vejzagić

Expert in Accounting, Finance, and Sustainable Business Strategy

Vanja Vejzagić is an experienced academic and consultant with over 20 years of expertise in managerial and environmental accounting, financial analysis, and sustainability-focused business planning. He currently teaches at RIT Croatia in Zagreb and Dubrovnik, where he lectures on Managerial Accounting, Financial Accounting, Cost Accounting, Global Business Environment, and Intercultural Management. He holds a PhD in Economics from a joint program between the University of Rijeka and Manchester Metropolitan University, with a research focus on accounting frameworks for managing eco-hotels. Beyond academia, Dr. Vejzagić has worked as a consultant for PwC Croatia and WIG d.o.o., specializing in cost-benefit analysis and investment study evaluations for public sector institutions. A former lecturer at Manchester Metropolitan University and the University of Rijeka’s Faculty of Tourism and Hospitality Management, he is also a published author of scientific papers and book chapters with international publishers such as Springer and The Clute Institute. He holds a professional certification in Life Cycle Assessment (LCA) and is a member of the European Accounting Association (EAA). Dr. Vejzagić’s work bridges finance, sustainability, and investment strategy, with a strong focus on measurable performance and long-term value creation—particularly in tourism, hospitality, and the public investment sector.

Ema Karmelić

Senior Brand Strategist & Creative Storyteller

Ema Karmelić

Senior Brand Strategist & Creative Storyteller

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